FTX: The Most Energy-Efficient Billboard on the Market

Digital InnovationBy Kayla QuetelApril 4, 2025

In an era where energy efficiency is more than just a buzzword—it’s a necessity—Formetco has continued to lead the way in electrical efficiency for digital billboards. Since its launch in 2014, the FTX Billboard has remained the most energy-efficient option...

5 Tips for Precision Analysis of Your Digital Billboards

TipsBy Daniel HooperAugust 26, 2024

Targeting and Proprietary Digital Analysis Whether you are an owner-operator with 20 billboards or 200+ throughout the state, our digital billboard experts deliver unparalleled analysis. Our custom audits and digital report card mean that you not only get onsite analysis...

How to Earn Passive Income with a Billboard

TipsBy Daniel HooperJuly 31, 2024

Billboard advertising is a unique opportunity to generate passive income by leveraging high-visibility advertising spaces. Whether you're a property owner looking to maximize your real estate investment or an entrepreneur seeking a steady revenue stream, billboards can be lucrative. With...

What Are Billboards Made Of?

TechnologyBy Daniel Hooper

Billboards are a cornerstone of outdoor advertising, capturing the attention of passersby with bold visuals and compelling messages. Understanding the materials and technology that go into these massive advertising structures can provide valuable insight into their durability, effectiveness, and environmental...

Enhancing Ad Recall with Formetco Digital’s LED Billboard Features

Business, TechnologyBy Daniel HooperNovember 7, 2023

In the ever-evolving world of advertising, capturing the attention of your audience and ensuring your message sticks in their minds is a formidable challenge. Traditional static billboards have served their purpose for decades, but the future of outdoor advertising lies...

Successful Marketing Campaigns Leveraging Digital Billboards: Formetco Digital’s Cutting-Edge Solutions

Business, FinanceBy Daniel Hooper

In the modern era, advertising has undergone substantial shifts to adapt to changing consumer habits and technological advancements. It’s hard to deny the impact and potential reach of digital platforms. Among these, digital billboards have emerged as a powerful tool,...

Storytelling in Seconds: Crafting Compelling Narratives for Digital Billboards

Digital InnovationBy Daniel HooperSeptember 22, 2023

In today's fast-paced world of digital advertising, where attention spans are shrinking faster than ever, the need for effective storytelling has never been greater. Digital billboards provide a unique canvas for brands to engage target audience with visually captivating content. ...

The Power of Motion: Harnessing Video Ads for Maximum Impact on Digital Billboards

Digital InnovationBy Daniel Hooper

In the ever-evolving advertising landscape, the days of static billboards dominating highways and cityscapes seem like a distant memory. The revolutionary shift to motion in advertising, particularly through video ads on digital billboards, has transformed the way brands engage with...

How to Maximize Your Atlanta Impact with Digital Billboards

TipsBy Daniel HooperAugust 26, 2023

There’s a logical reason so many attention-grabbing billboards soar over busy highways: it’s where the most people will see them. With today’s advances in screens and signage, advertisers who want to reach a large audience with powerful messages can use...

Creative Design for Impact: Visuals That Shine on Digital Billboards

TechnologyBy Daniel HooperAugust 25, 2023

Billboards may seem old-school, but billboard advertising is one of the most effective marketing options that exist. They create an opportunity to leave a lasting impression on potential customers. In addition to being attention-grabbing, billboards are also able to reach...

Stay Ahead of the Curve: Discover the Latest Digital Signage Trends

Business, Digital InnovationBy Daniel HooperAugust 8, 2023

Amid the ever-changing landscape of recent years, there has been one constant: the resolute march of the digital revolution. As a society, we have embraced the opportunity to transform analog systems into their digital counterparts wherever possible, and this trend...

Interactive Digital Signage: Engaging Customers in a Dynamic Way

Business, Digital InnovationBy Daniel Hooper

The marketing landscape has evolved, pushing businesses to adapt and innovate to stay relevant. Interactive digital signage has emerged as a significant trend. This powerful and dynamic tool allows companies to engage with customers in a more personalized and compelling...

Sustainability Efforts in Digital Billboard Manufacturing

Uncategorized, TechnologyBy Daniel HooperJune 15, 2023

There was a time when “going green” was mostly a niche thing, but that time is long past. Climate change and resource depletion, along with its attendant environmental and economic costs, have become more significant in the public’s mind. Old...

Choosing the Right Digital Billboard Dimensions

Uncategorized, TechnologyBy Daniel Hooper

Digital billboard advertising is becoming increasingly prevalent as an alternative to traditional billboards and other forms of advertising. More and more businesses are opting for digital billboard advertising. Companies may question what digital billboard dimensions are available and which are...

How Digital Billboards Changed The OOH Landscape As We Once Knew It

Digital InnovationBy Daniel HooperMarch 30, 2023

Since the invention of the microchip in the 1950s, digital transformation has been revolutionizing industries. In the case of advertising, that has meant developing marketing strategies for serving advertising to people using computers and mobile devices. However, digitization has also...

Take Out-of-Home Advertising to A New Level with Formetco Digital Billboards

TechnologyBy Daniel Hooper

Businesses have a more crowded and competitive playing field than ever before. Any competitive advantage makes a huge difference. Digital billboards provide that advantage, improving customer experience, programmability, and many more aspects. These make digital billboards an attractive choice for...

What Are Digital Billboards?

TechnologyBy Daniel HooperFebruary 23, 2023

With everything going digital these days, it should hardly be a surprise that the prevalence of digital billboard advertising is on the rise. Although traditional billboards certainly still have their place and benefits, namely that they’re less expensive, use less...

What Are The Benefits of Using Digital Billboards?

Technology, BusinessBy Daniel Hooper

If you’ve driven down one of America’s highways recently, you’ve probably noticed that billboard advertising is still going strong. In this digital age, it might seem strange that such an analog marketing technique has retained its popularity. But when you...

The Operator’s Guide to Replacing Digital Billboards

BusinessBy Daniel HooperFebruary 6, 2023

Upgrade Your Digital Billboard and Achieve Sustainable Business Growth Summary: In this complete guide, independent operators can learn to recognize the telltale signs of digital billboard deterioration, the benefits of replacing digital billboards and aging equipment, as well as every...

What are the Advantages of Billboard Advertising vs. Other Platforms?

UncategorizedBy Daniel HooperOctober 20, 2022

What are the Advantages of Billboard Advertising vs. Other Platforms? Billboard advertising has been around since at least the 1860s, and even though many other types of advertising have developed, including today’s increasingly popular digital online advertising, billboard advertising is...

How Do You Become a Billboard Owner?

UncategorizedBy Bobby TatmanSeptember 10, 2022

Have you ever looked at a billboard and thought, “I wonder who owns those” or “I wonder what kind of passive income a billboard makes?” If you have, then you’re in the large majority of people. To own a billboard,...

How Much Does It Cost to Design a Billboard?

UncategorizedBy Bobby TatmanAugust 20, 2022

You’ve got big ideas, so it only makes sense to broadcast them to a big audience. No matter what you want to share with the world, the things that matter to you can be seen by many—if you put what...

How Much Does It Cost to Print a Billboard?

UncategorizedBy Daniel HooperJuly 5, 2022

Have you ever been driving down the highway, or a side street, looked up and seen a billboard, and wondered how much would that cost? Or maybe you've been to New York City, and you've walked around time square spinning...

Static vs. Digital Billboard Advertising: What are the Pros and Cons?

UncategorizedBy Daniel HooperJune 1, 2022

Although there are many billboard varieties, the two most common kinds of billboards are static and digital. In today’s day and age, you might expect that it’s preferable to only advertise with digital billboards. Between the rise of social media...

What are the Pros and Cons of Billboards?

UncategorizedBy Daniel HooperMay 10, 2022

When you’re riding down the road, and a billboard catches your eye, you’re probably going to be captivated by whatever advertisement is adorning the highway. Billboards are exciting and catchy ways to advertise. Especially if you put an advertisement out...

How Long Does It Take to Install a Digital Billboard?

UncategorizedBy Bobby TatmanMarch 18, 2022

So, you’ve done your research on digital billboards and realize it’s a worthwhile venture and sound business investment. Whether you’re a new independent billboard advertiser or an independent that’s new to Formetco, one of your first questions will be “how...

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